Social Media Management
Throughout my time at Appetite App, I took charge of managing their social media channels, with a primary focus on Instagram. My responsibilities included maintaining the brand's visual identity, ensuring a uniform and clean feed, and creating content that resonated with and engaged the community.
Generating Ideas
The first step in my management process was to generate ideas for various series and content, establishing a solid foundation for creating engaging material across the brand's social media channels. To ensure relevance and resonance, I consistently conducted thorough research to identify trends and patterns in the ever-evolving landscape of social media.
Designing
Furthermore, when it came time to design the posts, I utilised Illustrator to meticulously plan all of my content. I created templates and organised the feed to maintain a cohesive and visually appealing aesthetic.
Scheduling and Outcome
Ultimately, I used Monday.com to craft my content calendar and Meta Business to schedule posts along with written copy. My foremost priority was consistently delivering quality content that not only appealed to the eye but also engaged the audience effectively.
